Let's talk about the various Instagram post types and some finest practices for encouraging engagement.
Images
The most typical post on Instagram is an image post. When publishing images, share a variety of photos. Range will show your brand name is diverse and engage your followers in various methods.
It's likewise important to keep in mind that Instagram users are searching for genuine posts from brand names-- not blatant ads. Attempt to record your company culture with lifestyle shots and behind-the-scenes appearances. Prevent posting too many images of your item.
Example: Nike's Instagram consists of product photos, however the bulk reveal genuine athletes, shows, and other types of material that promote the Nike brand personality as a whole.
As you begin to check out the platform, you'll see there are many sort of images you can publish to Page your account. Get innovative! Take note of any concepts or designs you believe would work well for your brand.
To get you began, we've compiled a list of some effective Instagram image types.
Behind-the-Scenes Posts
These posts offer a peek into the part of your service that people do not normally see. It's crucial that they do not look staged-- credibility is essential!
Example: Aeronaut Brewing Company offered a within take a look at its business culture by showcasing its staff members at work.
Reposts From Employees
Great content can be right in front of you ... on your employees' Instagrams. (Just make sure to tag or credit the original poster.) Reposting images from your employees is a simple way to curate genuine material and humanize your company. Not just will your audience engage with your brand, however they'll likewise start to "bond" with your employees.
Example: Fenway Park typically reposts images shared by the grounds team as they prepare the arena.
Educational Posts
Educational posts use snackable suggestions on how to do or make something. The pictures or videos typically provide the instructions in a manner that are quick and simple to follow.
Example: The popular Tasty dish video series from Buzzfeed is educational yet extremely amusing and easy to reproduce.
Influencer Posts
Influencer posts utilize the fame of a star or well-known public figure to promote your brand name. These posts typically consist of a visual of the influencer using or interacting with your item. Among the primary advantages of influencer posts is gaining the attention of another audience.
Example: Goal Zero shows Read Review prominent rock climber and professional photographer Alex Honnold using one of its solar energy charging stations. Not just is Goal Zero reaching its own audience, it's likewise reaching Alex's 500,000-plus Instagram follower base.
Motivational Posts
An inspirational post integrates a simple visual with an overlaid quote or uplifting text. These posts encourage your audience and amplify your brand values. While efficient, try to publish these moderately to prevent looking cheesy. Apps like Quipio and Typic can help you include text to photos in such a way that's constant with your brand guidelines.
Example: Foundr frequently shares motivational posts to motivate its fan base of entrepreneurs, small business owners, and online marketers. The posts also align with their mission as a service media company.
User-Generated Content
Comparable to employee reposts, user-generated content (UGC) is curated content from your fans and fans. Your tagged posts and posts with your brand name hashtag are a terrific source for UGC.
Sharing your fans' and followers' images not only make the original poster feel excellent, it likewise reveals that you truly appreciate your consumers. Just make certain to credit the initial post with a tag or in the caption. To repost user-generated material, screenshot and crop the original post or utilize a reposting app like Repost for Instagram.
Example: WeWork performs an annual #DogsOfWeWork campaign and compiles the very best submissions together into a yearly calendar. WeWork does not repost every tagged image, their campaign assists produce indispensable reach and engagement.
Newsjacking (Trending Holiday Posts)
It seems like there's a "vacation" for everything these days. Occasions like National Sibling Day and National Ice Cream Day create a ton of engagement on social media. Join in the fun by participating in a regional, nationwide, or world pattern. A newsjacking post is a fantastic way to publish funny material that relates to light-hearted occasions.
Example: Corridor Brewing commemorated the Cubs' Opening Day. Through this post, the American restaurant chain tapped into a popular American pastime.
Catching and Editing Instagram Photos
Now that we've explored what you can publish on Instagram, let's evaluation some ways to make sure your material is successful. Unlike other social networks platforms, Instagram's basic profile design forces you to focus on the quality of material ... not the quantity.
While this is great for engagement, it also means that you can't conceal average content. Do your very best to use high-resolution images on your Instagram feed.
Square images ought to be 1080 x 1080px. Landscape images ought to be 1080 x 566px, and profile images must be 1350 x 1080px. Regardless of what size you submit, every image will be shown as a square in your profile feed.
How to Take a Great Photo With Your Smartphone
You might be believing How am I supposed to capture the perfect, top quality shot without a high-quality camera? No worries! Phone video camera technology has ended up being so sophisticated that it now rivals thousand-dollar cameras.
Fantastic photography is no longer limited to those with professional video cameras. You (yes, you!) can take attractive pictures your audience will like using a tool you currently have in your hands. Here are some tips to drive fan development and Instagram engagement.
1. Follow the guideline of thirds.
To instantly improve your photo structure, switch on your camera grid lines. Objective to put your topic at the intersection of one set of vertical and horizontal lines. This method, called the rule of thirds, is popular amongst painters, illustrators, and photographers.
Positioning your topic off center develops a small imbalance that catches your viewer's eye. To turn on your grid lines (on an iPhone), go to Settings > Photos & Camera and switch Grid to on.
2. Focus on a single topic.
A crowded background with multiple subjects in a frame only distracts from the focus of your shot. It can even puzzle your audience.
Rather, focus on a single topic in each photo. Remove distractions by cropping them out or finding a clean background to shoot versus.
3. Benefit from unfavorable space.
Unfavorable area is the void around your subject. Leaving negative space around your subject will draw attention to the preferred focus of your image and avoid it from looking crowded.
4. Try to find fascinating viewpoints.
People are used to seeing the world from eye level. To create interesting and fresh photos, use shots from different perspectives. Change up your shooting viewpoint to catch a bird's eye view or worm's eye view. Try out various angles to discover brand-new perspectives on common sights.
5. Utilize balance and patterns.
The human eye is naturally drawn to in proportion shapes and things. Sometimes, it's best to break the guideline of thirds and center the scene in your frame. Leading lines are another more specific type of proportion that pulls the eye into the photo. Individuals are also drawn to patterns. A pattern could be guy made, such as a tiled floor, or natural, such as petals on a flower or vines on a wall. To make things really intriguing, separate the pattern with your subject.
6. Use natural light.
Standard overhead lighting produces extreme shadows and highlights that create unwanted dark and light locations in your pictures. To avoid this from occurring, use soft natural light wherever possible. Try taking photos beside a window, and for outdoor shots, the half-hour prior to sundown and after daybreak frequently offers the most striking lighting as the sun is low in the horizon.